This project focused on designing a cohesive visual campaign for the 2023 Manawatia Matariki celebration, beginning with a series of three posters developed under strict content and format guidelines. The goal was to bring clarity and accessibility to the information without relying on external references or conceptual ideas. Using a shared grid system, I established clear typographic standards including hierarchy, typeface choice, and layout structure to ensure legibility in a hanging environment.
As the project progressed, I explored how type and image could work together expressively, balancing clarity with visual interest to create a memorable series. Building on this foundation, I designed an accompanying events calendar and mobile microsite, applying the same visual system across all components. This ensured consistency and easy navigation across digital and print platforms, while supporting the wider Matariki celebration with unified and accessible design.
designed by tia betteridge
