This project was developed in response to a live brief set by Robot Food, a Leeds based design studio, which challenged us to rethink the sun care category and create the next generation of standout brands.
Helios is a bold and laid back scalp sunscreen brand designed to address a commonly overlooked area of protection. Through in-depth research and strategic brand positioning, I developed a complete identity including the name inspired by the Greek sun god, a warm and confident tone of voice, vibrant packaging, and digital communications. The design features Mediterranean mosaic tiles and sun soaked colours to break away from the clinical look of traditional SPF products, offering a fun, modern and relevant solution for today’s users.
Designed by Tia Betteridge
