This project was based on a brief to design a brochure promoting food and drink experiences within the Greater Wellington region, aimed at both local residents and tourists with a prior interest in the subject. In response, I created a booklet highlighting three Wellington cafés ideal for brunch, balancing visual appeal with clear communication.
Hand-drawn illustrations were central to the design, capturing each café’s exterior, interior details, and signature menu items to evoke a strong sense of atmosphere and character. The project examined how elements such as shape, colour, line quality, and imagery contribute to meaning and guide viewer perception. It also offered the opportunity to navigate the full design process, from initial research to final layout, resulting in a thoughtful and cohesive printed outcome.
designed by tia betteridge
