Take the Wheel was designed to help young New Zealanders become confident drivers through the creation of a fun and engaging Progress Tracker app. Designed for teens who feel anxious or unsure about how to start learning, the app lets users track their driving hours, earn rewards, and access interactive games and learning tools.
To support the launch, we designed a learner-friendly brochure pack for teens and their parents, along with a nationwide campaign featuring bold billboards, posters, social media ads, and bus advertisements to promote confident driving and make resources easily accessible.
designed by tia Betteridge, Kate Nicholas, Olivia faye
