Roam is my Massey University Honours project, created to connect solo travellers through shared events and experiences while maintaining independence. The app allows users to discover and join nearby social events, meet like-minded travellers, and explore together at their own pace.
Using a user-centred and iterative design approach, I developed a cohesive brand that extends beyond the app. Additional touchpoints including a promotional video, marketing posters, website and partner tools enhance the user journey and guide the audience toward the app.
Together, they foster connection, curiosity and a sense of belonging within the solo travel community.
Using a user-centred and iterative design approach, I developed a cohesive brand that extends beyond the app. Additional touchpoints including a promotional video, marketing posters, website and partner tools enhance the user journey and guide the audience toward the app.
Together, they foster connection, curiosity and a sense of belonging within the solo travel community.
designed by tia Betteridge
